Inside the Creative Mind: A Human-Centric Approach to Design

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I’m sometimes asked this question, “What’s your design process?” Most people tend to consider the design process as a “Magical Formula”, like a secret potion that will turn you into a better designer. Unfortunately, there is no “Abracadabra” for design. I believe the design process is a framework or an estimation that doesn’t necessarily enhance one’s creativity.

So how do I approach design then? In most of my projects, I adopt the human-centric approach that prioritises the needs, experiences, and well-being of individuals. This involves understanding the human context and considering the social, cultural, and emotional factors that may influence the adoption and use of the product or service.

For example, in the case of social media platforms, a human-centric approach would involve designing features and interfaces that promote responsible online behaviour, encourage positive interactions, and protect the privacy and security of users.

It would require engaging with users to understand their needs, values, and expectations and integrating their feedback into the design process. The human centric approach would prioritise the satisfaction of users while balancing the needs of other stakeholders, such as businesses, governments, and the environment.

Like every other design process, I kick things off with in-depth research.I try to understand both the “what” and the “why”. What problem are we solving? And why are we designing?

When it comes to seeking inspiration for new projects, I tend to rely on materials and projects of others that are similar to the problem I am trying to solve. I find it very helpful to see how others have tackled similar problems and use that as a starting point for my own designs. I also draw inspiration from paintings, architecture and books.

All these help me gain a deeper understanding of how to meet the user’s needs.

I believe that the way we approach learning or designing is a matter of personal preference, and there are different methods to achieve the same results. But it’s important to remember that no matter the process we use, creativity is not something that can be standardised.

It comes from within and is influenced by a variety of factors. Therefore, it’s essential to balance structure with flexibility to allow for individual inspiration and imagination.

Till next time Au revoir 👋🏽